Properties are how you organize content on Special.

There are three property types you can use to structure the content on your channel into: Series, Shows, and Features. Each of these properties impacts how your content appears in the interface, and the order in which visitors and subscribers engage with videos on your channel. Below is a quick summary of the difference between property types:

  • Feature - This property type is best used for a single video, such as a film or event. Don’t be fooled by the name “Feature”; in the context of structuring content on Special, it merely means a single piece of video to be “featured”.

  • Series - This property type automatically organizes content from first to last. Autoplay for this property type will start subscribers on episode 1 when they engage.

  • Show - This property type automatically organizes your content from last--or “most recent” videos posted--to first. Autoplay for this property type will start users on the last/most recent video uploaded that they haven’t seen.

To read more in-depth information about Properties and which one is right for you and your content, check out this article: Structuring your Content on Special

All videos uploaded into Special must be organized into one of these three properties, and you will need to create at least one property in order to start uploading content.

Let's get started!

Creating a Property

The process for creating a property is the same across all property types. To get started, navigate into the content tab within the creator studio.

1. Click On 'Add Property'

At the top of the page is a button which will allow you to create a new property. Let's start by clicking this!

After clicking on the 'Add Property' button you will see a "Select Property Type" menu, with a high-level description of the key elements of that Property. Select the Property type that best suits your needs, and then click "Confirm".

After you select and confirm the property type you want to create, the Property Settings editor modal will appear (in this example, we've chosen the "Feature" property type). This is the modal you will use to make changes to your property as you set it up or if you need to make any edits in the future.

2. Enter the Property Name / Title

The name you enter / title you select will always be displayed directly below the property images you upload, and will also be displayed on video pages for videos within the property. The title of a Property is limited to 100 characters, but we recommend you keep it even shorter, if possible, to keep your property titles as short and easy to read, and engaging.

3. Upload Property Imagery

Properties utilize both Vertical Thumbnail images and Banner Images. Pay close attention to the recommended sizes for each, as you want to avoid blurry and low quality images. Click "Browse Files" to add the respective images.

For tips on leveraging property imagery, check out this blogpost:

Note: After upload, these images will have various tags and hover effects added to them, intended to help users engage with or resume watching the property's content. Because of this we recommend you don't place any important content in the lower right corner of your property images.

We recommend that your Vertical Thumbnail images be at least 1280 x 1732px, and Banner Images be at least 1500x625px so that the property will look great no matter the device size your users are accessing your content from.

Images don't have to match the exact recommended size listed above. Any time you upload a thumbnail image to Special ,we will allow you to scale and crop your image using the following interface. When things look good click 'Finish' and move on.

4. Add your Description

Property descriptions are intended to explain what the content within that property is about. We limit these descriptions to 255 characters. Descriptions are visible when users click on the title of a property card to learn more about it, and are leveraged to improve your channel's SEO.

5. Create The Property

Once you've got your Vertical Thumbnail, Banner Image, Name, and Description, the "Create <Property>" button will be enabled. Give it a click to save the Property to your channel.

Keep in mind you won't be able to see the property via preview mode or on your live channel until you've published your first video.

Now that your Property is setup, you can start uploading videos!

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